Articles

Best practices for creating a digital and linear commercial in 2023.

When creating a commercial for either digital or linear platforms, there are some considerations we keep in mind to optimize its effectiveness. Here are a few key factors to consider.

Why Is Casting Important?

Casting is a critical component of any production process. The performance of an actor can have a significant impact on how a commercial is received by the viewer.

Should You choose Live Action or Animation for your TV Commercial?

Adding video and audio to your content strategy can help your brand tell better stories and give your audiences the flexibility to engage on their terms.