Should You choose Live Action or Animation for your TV Commercial?

January 26, 2023

TV is the most trusted form of advertising.

PolicyMe direct to camera commercial
PolicyMe direct to camera commercial

No type of content can deliver a brand message quite like video. It can hold our attention and increase our engagement with a brand. It can move us emotionally and teach us important lessons through storytelling. It’s the closest thing to actual human interaction, and, perhaps, that’s what makes it so impactful.

Video is now the number-one form of media used by companies in their content marketing strategies.

Adding video and audio to your content strategy can help your brand tell better stories and give your audiences the flexibility to engage on their terms.

So now is a great time to include a commercial in your marketing strategy.

Broadly speaking there are two styles of media: animation or live action. But which do you choose?

Leovegas in a branded world

Animation offers endless possibilities.

If you can imagine it, it can be animated. It lends itself to being naturally light and fun. Animation is often a cheaper format for creating TV commercials – depending on the style of animation. However, if you have a tight deadline, it is best to keep the animation simple or consider live action as a quick alternative.

Live Action

can convey a range of styles and emotions from fun and lighthearted to serious and emotional. People connect with people. In general, it is quicker to produce live action TV commercial than to animate. Although live action can be a higher budget than simple animation, if the creative is chosen with care, it is still affordable.

So, Animation or Live Action …

Let us help you decide. We can bring your brand to life through video.
Elizabeth Nielsen

Elizabeth Nielsen

VP & Executive Producer

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