As Blue Cross Life transitioned from still social ads to video advertising for the first time,

they sought a production partner who could expertly convey their brand’s professionalism and credibility in dynamic social content. The creative focused both on tailored branded motion graphics and expert talent.

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Production Involved

• Casting: Carefully matched to align with the client's target demographics.

• Studio Shoot: Single day green screen shoot at Viva Studios.

• Edit: Each talent's footage was edited to script specifications and sent for review. The selected cuts were then color-graded and keyed.

• Graphics: 2D motion graphics and 3D phone animations were added to the keyed cuts and adapted to fit output dimensions.

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After we filmed for one day the first group of eight videos successfully launched 3 weeks later

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The result?

A set of engaging, visually dynamic videos that effectively showcase Blue Cross Life's professionalism and connect with their audience. This milestone not only marked Blue Cross Life's seamless transition into video advertising but also demonstrated the power of collaboration in bringing a creative vision to life. We're grateful to Blue Cross Life for entrusting us with this project and to everyone who contributed to making it a success.

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